So, anyone who hasn’t been living under a rock in the last year has probably noticed that a certain aesthetically pleasing and quite nostalgic style of logo design and branding has risen through the ranks to become quite popular. I personally love to play around in illustrator and what better excuse to do so than with this particular style of logo design.
Describing it’s characteristics in terms of look and feel I would use words like ‘vintage’ and ‘retro’ and would identify particular stylistic elements as being usually present…the use of a badge-like shape, gears, rockets, sunbursts, ribbons, and vintage objects. Fonts vary from handwritten font faces to tall, thin serif fonts depending on the feel you are looking for. Oftentimes they are also highly decorative and hark back to an almost ‘old-western’ style. Case and point – The liquor Rooms in Dublin:
What they all have in common though is the creation of a sense of lastingness. Often you can find that these logos are being used in rebranding long established small company’s, but I’ve noticed it too being adopted by newer enterprises to successfully create a sense of trust and longevity in the brand. I’m a big fan of Donal Skehans’s logo here. I think it balances this sense of longevity with modernity marrying the two quite well.
Donal Skehans’s blog logo
Anyway, I just had to give it a go myself! So I took Kenmare Coach & Cab – a taxi and coach tour company that’s been in business since 1940 and created my own re-brand.
The logo would not only be seen on all printed materials but would also appear on bus sides and on outdoor signage. I wanted to create something that stood out in the small town of Kenmare Co.Kerry, and would convey that sense of a long established but adaptive brand. I was quite pleased with the results. I used a handmade paper background to add to the effect on all branding and chose my colours carefully so that they would stand out on the company bus fleet.
I’ll be posting up here more frequently from now on – thanks for reading 🙂